Welcome to TPM | Whether Your Product is Sexy or Not, Your Sponsorship Activation Can Still Turn Heads
21139
post-template-default,single,single-post,postid-21139,single-format-standard,ajax_fade,page_not_loaded,,qode-child-theme-ver-1.0.0,qode-theme-ver-10.0,wpb-js-composer js-comp-ver-4.12,vc_responsive
 

Whether Your Product is Sexy or Not, Your Sponsorship Activation Can Still Turn Heads

Whether Your Product is Sexy or Not, Your Sponsorship Activation Can Still Turn Heads

In our last article, we talked about, and gave one example of, using unique items to capitalize on a fans passion and connect with them by enhancing their experience at an event or game.

However, some companies think that simply because their product does not start with an ”i”, have a swoosh, or immediately conjure up a visceral reaction, they are unable to connect with consumers on an emotional level.

Read the entire article here on Medium

No Comments

Post A Comment